Client review preview · Buttons & forms are simulated — no data is sent · Review hub
Seller-run Amazon agency · established DTC brands

Amazon, run by someone who's sold $300M+ on it himself.

Most Amazon agencies are run by marketers. FTR is run by Michael Jordan, who has sold on Amazon since 2017 and still sells today, with a specialist on every part of your account.

The operator who'd run your account reviews it like a seller would.

#48 → #1
Best Seller rank,
Whey Protein
+212%
monthly sales
after the rebuild

Illustrative listing. FITFOCUS is a fictional brand. Not client data.

Brands this team has worked with

SnowSpeckRedline SteelBest BronzeLadyBossGains In BulkEczema HoneyBetterbrandEarlyBirdWatch GangLane 201Warrior BabeKonsciousBlueChewKings Loot
$300M+
sold on Amazon by Michael since 2017, with his own products
$300M+/yr
managed for clients by the Amazon department he built
~$1M
in Amazon ad spend managed every month
Dozens
of 7- to 9-figure brands grown, including category leaders
The problem

Most Amazon agencies have never sold on Amazon.

  • 01The founder sold you. A junior you've never met runs you.
  • 02The report says “14 campaigns adjusted.” It doesn't say what that made you.
  • 03ROAS looks fine. Your margin says otherwise.

You don't need another account manager. You need people who have run an Amazon business.

Why FTR

Seller-run. Specialist-staffed.

A seller sets the standard. A named operator runs your account and stays. A specialist owns every discipline, so nobody has to fake being an expert at eight things.

1operator who stays
7specialists
0handoffs

For the record:  the person on your Seller Review is the person who runs your account.

What a seller fixes first

Fix the listing. Rebuild rank. Then scale ads.

Marketers start with ads. Sellers start with the listing, because ads can't fix a page that doesn't convert.

Before
Weak listing image: small off-center product photo on a grey background
FITFOCUS Whey Protein Vanilla 2lb
  • HIGH QUALITY PROTEIN
  • GREAT TASTE
  • EASY TO MIX
1image
0A+ modules
After the first pass
FITFOCUS main image on white
Infographic: 25g protein, 1g sugar, 110 calories
Comparison chart infographic How-to-use infographic
FITFOCUS Whey Protein Isolate Powder, Vanilla Bean, 25g Protein per Scoop, 1g Sugar, Mixes Clean, 2 lb (30 Servings)
A+ banner: Built for the second rep
7images + video
4A+ modules that cross-sell
One team covers:StrategySponsored AdsDSPSEO & rankListing creative & A+Catalog & casesAnalytics
Michael Jordan, founder of For The Record
The seller behind it

Not that Michael Jordan. The Amazon one.

In 2017 Michael left his corporate job and started selling on Amazon himself. He has sold $300M+ since then with his own products, built a multi-7-figure brand of his own, and he still sells today.

Then he built a 200-person agency's Amazon department from one client into $300M+ a year managed. This year he bought that division and took it independent. FTR is that team, working on Amazon only.

He's made every call you pay an agency to make — with his own inventory on the line.

“Build like you intend to dominate, not just survive.”

Receipts

What changed, in numbers.

[Metric]
the number that moved · [timeframe]
Case 01 · [Category] brand

[One-line headline of the win]

Problem: [one line]
Move: [one line]
Result: [one line]

Approved client numbers load here
[Metric]
the number that moved · [timeframe]
Case 02 · [Category] brand

[One-line headline of the win]

Problem: [one line]
Move: [one line]
Result: [one line]

Approved client numbers load here
[Metric]
the number that moved · [timeframe]
Case 03 · [Category] brand

[One-line headline of the win]

Problem: [one line]
Move: [one line]
Result: [one line]

Approved client numbers load here

Prompt: “What was different in the first 90 days?”

[Name, title]Founder who switched agencies
Real client quote only

Prompt: “What do you no longer worry about on Amazon?”

[Name, title]Head of e-commerce, 8-figure brand
Real client quote only

Prompt: “Why are you still with this team?”

[Name, title]Long-tenured client
Real client quote only

Case and testimonial slots load Michael's approved client numbers and quotes. The client video wall lands here in phase 2.

Why now

On Amazon, rank compounds. So does waiting.

Sales history earns rank. Rank earns traffic. Traffic earns reviews. That loop keeps running whether you're in it or not.

  • A competitor banks the sales historyEvery month you wait, they bank rank you'll pay to take back, usually in ad spend.
  • Holiday rank is built nowOctober and November decide Q4. December is too late to start.
  • Straight answerA new team won't fix Q4 in a week. The listing comes first. That's why the start date matters.
Book my Seller Review

Two-minute application. Established brands only.

The Seller Review

Get a seller's eyes on your account.

Before anyone pitches you anything, the operator who'd run your account looks at it the way a seller would.

1
Apply in two minutes

Tell us your brand, your revenue and where Amazon stands.

2
We review your account

Listings, ads, rank and margin, the way a seller would read them.

3
You get the fix-first list

On a 30-minute call: what we'd fix first, in order. Whether you hire us or not.Confirm

If you hire us

  • Month-to-month. If we're not earning the retainer, fire us.
  • You own everything: account, data, creative, history.
  • Reports come with reasoning, in writing.
  • You hear about problems from us before Amazon tells you.

Straight answers

FTR is a new name. Is this a new agency?

New name, not a new team. Same people, same clients, same systems — now independent and focused only on Amazon.

Will a junior end up running us?

No. The operator on your Seller Review is the one who runs your account.

Is it too late for Q4?

Some of this season is already set. What gets fixed now compounds into January — and every month after.

For the record:

Every month on the wrong Amazon team is rank you'll buy back later.

Get a seller's eyes on your account.

Book a Seller Review with the team built by a $300M+ Amazon seller. If we're a fit, the operator on your call is the one who runs your account.

Two-minute application · Established brands only · Answered within one business day